E-Harmony

Calvin Cheng Individual Case Analysis eHarmony Brief priming coat to the theme eHarmony was founded in 1998 by Dr. Neil Clark Warren and his son-in-law, Greg Forgatch. The confederation was launched in haughty 2000. ab initio it had received $3 million from an investment loaded found in Houston to enable the attach to to start-up. Dr. Warren has a Ph.D. degree from University of Chicago and has spent 35 years as a psychologist, specializing in marriage and family relationships. He has also make society books on love, marriage, and emotional health. Because of Dr. Warrens background and drive as a psychologist, he felt that in that respect was an undisc everyplaceed market in mate selection. Therefore, he founded eHarmony, a high society focuses on singles who are seeking a insecure mutual relationship. In early years, Dr. Warren had appeared on TV and in radio programs, to create brand awareness of eHarmony. The major breakthroug h occurred in August 2001 when eHarmony was featured in a Christian radio program, and as a result, there were oer 100,000 registrations in just a few weeks. By 2002, registrations build way increased to over 300,000 and this number also enabled eHarmony to break-even and to win confirmatory cash flow. By 2004, registrations have reached 3,000,000.

In 2005, the company has 230 employees in which half of them were in customer service. Key pain The key problem facing eHarmony is that the company faces contention from another(prenominal) match-making service providers such(prenominal) as paid do-it-yourself sites (Yahoo! Personals and ! Match were in this category); stark do-it-yourself sites (Plenty of Fish and Craigslist were in this category); niche sites (community of raise sites was in this category); and online social networks (MySpace and Facebook were in this category). The reason why eHarmony has attracted competition from the higher up was that eHarmony had experienced phenomenal membership emergence while its competitors stalled. As a result, eHarmony was...If you want to get a full essay, regularise it on our website: OrderCustomPaper.com

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