BUSINESS PLAN FOR Prepared for: Principals of Management University of St. Martin Prepared by: Peterson Bourjoly Kevon Fleming genus Vanessa Bruney December 13, 2007 Executive Summary gaiety, located on the Dutch side St Maarten, is an outdoor nightspot. joy, managed by Peterson Bourjoly, Kevon Fleming and Vanessa Bruney, delivers to companionship goers a nightclub experience with a twist, such as jump under the stars to the sound of music played by topical anaesthetic anesthetic and international DJ’s. Bliss’ market currently consists of the local population who seek a get-a-way from the routine of the daily workweek. In addition, its market consists of tourists who visit the Island on a short edge basis and who requisite to adore an upscale outdoor nightclub experience. Bliss’ strategy is to strike off itself within the nightlife scene to uphold and increase its market luck by building a strengthened image somewhat the Island and the entire tourist industry. Bliss provides 5 star advantage and note products to differentiate itself from the contention while implementing proper apostrophize controls and maintain strategic relationships to be profitable. Building a strong image will let Bliss to expand and donjon growing.
Table of Contents Cover rascal1 Executive Summary2 Table of Contents3 heraldic bearing mastery4 goals and Objectives5 SWOT Analysis8 Strengths8 Weaknesses9 Opportunities9 Threats10 Competitive Strategy11 Marketing envision12 Place12 Product13 Price13 Promotion14 Advertising14 gross revenue P romotions16 unrestricted Relations16 Pers! onal Selling17 Financial innovation18 Porters Five Forces22 Conclusion23 Mission Statement We prolong our consumers fun and quality entertainment including music and drinks. It is our mission to continually enhance and meliorate our existing offerings to maintain and improve our agonistic position, market share, and pricing...If you want to get a full essay, high society it on our website:
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