What are the main reasons for Sony PlayStation’s profitability? Essay

What are the briny reasons for Sony PlayStations profitableness?In the year 1994, Sony launched its own video sympathize with c exclusivelyed thePlayStation which is now atomic number 53 of the most well known and best marketinggaming consoles in the whole world. The PlayStation has been even moresuccessful since the ingathering has been re-launched and innovated in2000, called PlayStation 2. The secret behind the success of highprofitability ordain be discussed in this coursework, primarily the mainreasons have been origin, the Advertising scheme applied and therest of the marketing mix used by the Sony Corporation. one(a) of the main reasons behind the PlayStation being a winner forthe Sony Corporation is Innovation. Innovation is the process ofbringing a parvenue idea to the marketplace. Sonys PlayStation revealedthe compact disc read-only memory gaming engineering science for the first time in the market or elseof the cartridge-based technology which was used by its re spectivecompetitors, Nintendo 64 and Sega Saturn. This mind-blowing technologyhelped to improve the nontextual matter providing a 3D multimedia view onwith the incorporation of a 1024K dual-parted VRAM which allowed thepicture dis roleplayed on-screen to change quickly. These high qualitygraphics proved to add value to the product and thus many consumers inflexible to go for the PlayStation. To Sonys delight, PlayStation soldmore than 300,000 units in the first 30 days a great achievementwhich boosted up the profitability of the company, exit thecompetitors thoughtless.Another reason which has helped to increase PlayStationsprofitability is the advertising causal agent approached by Sony. ThePlayStation is usually advertised by dint of magazines and TV adverts.This time it did not aim at the traditional 8-16 years old demographic commit audience. Although, this time the product was aimed at an olderaudience so that high consumer awareness could be achieved. The goodthing about the PlayStations TV adverts is that it tries todifferentiate the product from the competition whilst also generatinginterest and awareness of the new product launch. Also, Sony tries tosponsor certain big and famous events such as 1995 MTV Music Awardsand the UEFA Champions League in order to increase more profitability.Furthermore, all this advertising has helped to create a positiveimage about the company. This secure and po... ...his has helped to satisfy the demand relegate which has increasedSonys sales and indeed led to higher profitability.Apart from all these things, Sonys PlayStation has had other innovative ideas which have increased profitability. The PlayStation 2also has a videodisk actor incorporated with it. This means that now theconsumers enjoy the added value of a DVD player and they do not needto have a dissociate one. Moreover, Sony was the first one to introducemore than four players gaming through the Multi Tap. This meant thatnow consumers could play w ith each other just using one console whichhelped to increase flexibility. Furthermore, it also introduced theMemory Card which allowed users to save their plot data in it. Likethis, the user could continue the game from expire saved stage or couldtake it to a somewhere else and play there. What is more that,PlayStations remote control have more better design which make iteasier to play and prove to be more comfortable. all(a) these innovativeideas have helped to make the PlayStation much more appealing than thecompetitors products. The profitability has again been affected dueto these factors by incrementing it.