Product and Service Classifications

motivateuct and service classifications Products and function wide range, whether for personal phthisis or argument. Tangible, intangible. Depend on function they serve. Can be raw, unfinished or final goods.Generally classified depending on domestic intention (final) or conducting business (further processes) Organization, person, place and idea (IS) merchandising POOP Organization merchandising Activities to cheat the org Create, change, maintain the attitudes and behavior s of target consumers toward an organization bloodline firms admirer advertising campaigns to improve image or market themselves to publics and stakeholders.Helps to market for b be(a) in media and improve investment confidence and improve sales from acquire publicity Person marketing Used to build reputation of mickle recognized/business people. Create, change, maintain attitudes towards particularised people. Make use of well- cognize people to represent products to help them sell. Egg Big razor s with Tended Miterwort aka the savage Skillful marketing can turn persons name into a fireball brand.Egg Donald Trump and his self- titled products. Place marketing Create, change, maintain attitudes toward specific places from topical anesthetic to international. Places are competing against each other for tourism business. Egg Tomorrow orbit in Belgium and Pizza in Spain both well- known party places of the world. Ideas marketing and social marketing can be general or specific The diffusion of notions which help market a product or service.It is to a greater extent than advertising, it encourages the broad range use of marketing tools = all marketing strategies want advertising that Colgate toothpaste is number 1 federal agency of this marketing is social marketing process of planning campaigns that influence individuals behavior toward helping a societys well- organism using marketing tools all marketing tools 1) Benefits they want 2) Reducing barriers theyre have-to doe with about and BY offend BEEPER 3) The use of persuasion to instigate their participation in programmer activities.Social marketing makes use of campaigns to promote awareness, much(prenominal) as health campaigns for cancer, environmental campaigns for environment protection and others that promote compare and rights. Classified depending on the kind of consumers who use them. The distinction between the 2 is the purpose for buying the product. If a lawn mower is bought just for home use it is a consumer product. If bought for lawn mowing business it is an industrial product. Part 1 Consumer products are Prod and service bought for final consumption. Classified on how they are bought.CUSS buying behavior, compare, cost, distribution, advancement frequency/method. Convenience P&Ss are Bought frequently, immediately with minimal crusade and without much pre purchase landing, info gathering or brand comparing. draw off popular brand names, well known Egg sweets, cigarette s, fast food. be usually low priced, placed in locations that make them easily available when needed. (been in maturity stage for long time) egg coca cola Mass promotion Low customer involvement Unsought PSs Consumer dont know about or not think of buying or negative interest toward. Most new products on market are unsought.Egg life insurance or blood donations. Price varies, Distribution varies, scrappy promoting by producer/reseller Shopping PSs are pass little frequently purchased products and run, higher price that customers compare carefully on price quality, suitability and style. Lots of time spent gathering info/comparing. Products distributed to some outlets, given info for comparison effort Egg Airline services, furniture. denote and personalized target selling by producer and reseller. Special itty As are Unique BRAND/characteristics ID = Loyalty. Certain groups willing to make extra effort to get. Exclusive distribution and outlets to purchase, High price/low aesthesia cause of this dont compare invest only time needed to get at dealers carrying. Role/custom designed clothing. Specific targeting by producer/reseller Part 1 Industrial products are Products purchased for further processing or for use in conducting business Materials and Parts INPUTS/resources Price and service are the major marketing factors. Branding and advertising are less important. Raw materials be of farm products such as livestock or fruit and inhering products such as wood and iron ore.Manufactured materials and parts consist of helping materials same(p) iron and cement and Component parts like motors and trees. jacket items PRODUCTIONS Aid in the buyers production or operations, including installations and accessory equipment Installations consists of major purchases like building (factories and offices) and fixed equipment like (generators, large computer systems) Accessory equipment includes takeout factory equipment and tools such as tractors and hand tools Office equipment such as computers and office desks, they have shorter life than installations and aid in the production process.Supplies and services (business) sups ORBS services Bad m Supplies are the convenience products of the industrial subject because purchased with minimum effort or comparison Operating supplies such as coal, paper, pencils Repair and maintenance items such as paint, nails and brooms Business services are services supplied under contract Include Maintenance and repair services such as carpet cleaning or computer repair. Business advisory services such as legal services or advertising.