The Candy Case Essay Example | Topics and Well Written Essays - 3500 words

The Candy Case - Essay ExampleThe case study is all about a developed confectionary contrast in the Dewey B distributively. The store used to sell one-third different products, such as candy, ice cream and photograph. Recently, the musical arrangement is mean to implement online business strategy in order to exon durationte competitive advantage in this business area. Dewey Beach is considered as one of the most common tourists muscae volitantes in United States of America. Moreover, the presidency is planning to expand its business operations in different popular locations in the United States of America in which the organization can get significant competitive advantages1. It is mentioned in the case study that the confectionary store has to face low competition within the market. There are deuce more similar types of business organizations. But, importantly this specific confectionary store used to sell differentiated products. check to the views and thoughts of business owners, the online business strategy will help the organization to achieve significant competitive edge over its competitors. It is true that number of competitors for this specific confectionary store is quite low. But, it also needs to be considered that the tot population of this area is not more than 350. Therefore, it is highly challenging for the store to become the leading organization within this area. However, the organization achieved significant growth rate from the business practices. In addition to this, several multinational domestic tourors come to this place to enjoy the beauty of nature of this area. The organization is planning to implement online business process in order to target local, domestic and international customers. Candy, ice cream and photographs are three major product lines. This diversified product portfolio will help the organization to gain significant tasting of customers who will wish to visit this area. Now-a-days, the number of users of i nternet is increasing significantly. In addition to this, popularity of online consumption natural action can help the confectionary store to capitalize on the potential business opportunity. It will be rough-and-ready if the business owners select online selling and business activities for three existing product line. In this modern era of advanced technology and online marketing, each and every person tries to find the information about places, hotels, restaurants and stores before planning to visit a specific area. These favorable aspects will help the confectionary store to create significant sensation of the products. If the organization tries to maintain effective quality in candies and ice creams, then it would be easy for the organization to develop significant brand value. In terms of photographs, the organization made a contract with an dodge professor of the Dewey University to source photographs. The store will sell these photographs to the target audiences in differ ent sizes depending upon the preference of the customers. However, each and every product can get benefit from the online marketing activities. Putting up the digital photographs on the company website or on several social media websites can attract the tourists from different global areas to visit the place. In addition to this, the business owners are also trying to expand their business operations in other areas. The organization