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Table of content Pages * executive summary2 * quite a little direction3-4 * accusation statement * merged Philosophy * Corporate goal * Environmental analysis and forecasting5-10 * grocery analyze (STEEP)5-7 * Company analyze(SWOT)8-9 * Competitors analyze10 ; Anatara repair Hotel * Segmenting and targeting11-12 * Next categorys objectives13-14 * Action plan strategies and tactics15-18 * trade variety; 4Ps * Business Implication19-23 - Resources take to support strategies and meet objective * dress of trading * CRS * Customer relationship * Employees relationship * References24 Section 1. Executive summary The lucky trilateral is located in ChiangRai, a small town, which sits at the group meeting point of the Thailand, Myanmar and Laos borders. Situated at the junction of the Mekong River. The Golden triangle is a popular holidaymaker spot often visited on day trips from Chiang Mai or Chiang Rai. The Golden triplicity is nine miles upstream from Chiang Saen and long tail gravy boat trips between the two towns ar very popular.

Although The Golden triplicity is pretty much a touring car attraction, the views across the river to Laos and Myanmar ar breath taking and in that respect are several(prenominal) pleasant hotel which afford birds-eye views. We confederation up commercial enterprise at Golden Triangle for our Hotel business with 4 stars. erstwhile we set our hotel at favorable triangle, on that point are a lot of competitors because of there are the spellbinding tourist destination. The main competitor is Anantara Resort. This victuals grocerying plan sire show you clear comment about Thailands market and how we can able to locomote the market. Planning market has a lot of crisis, issue, disadvantage or advantage but our golf-club remains to have opportunities in distribution product in Chiang-Rai market. This report show smooth of our bon ton to STEEP analysis, companys SWOT, competitors and marketing mix....If you insufficiency to get a adept essay, order it on our website: Ordercustompaper.com

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